04 Jun 2007, 22:08

Blizzard does it again

I know a few people got the Starcraft urge after the SC2 announcement; a couple of them even went and bought it again. I might have done likewise if I didn’t have Supreme Commander. But this?

Starcraft Battlechest and Warcraft 3 Battlechest up in the top 10 PC sales. The former is 9 years old, the later 5. And of course WoW and its expansion taking the top 2 spots. It’s just insane. How do they do it? Quality, polish, attention to detail, support, marketing, and of course making an active effort to create and maintain a rabid community of fans.